The attraction industry took a big dip because of COVID-19 in 2020. The good news is there were lots of lessons learned along the way that can be leveraged going forward. With the approval of vaccines and other effective COVID-19 treatments, there’s a good chance that the attraction industry will be able to get back on track in 2021.
Theme parks, carnivals, fairs, and other entertainment venues should continue with the amusement trends established this year when preparing for 2021.
Amusement Trends for 2021
Going into the 2021 season, operators have a lot of information they can reference to ensure a successful opening and health-compliant venue. Every state, county, and local government will continue to have different rules in place. Still, there are some nearly universal operating best practices standards in place that seem to have staying power and are worth considering for 2021.
Outdoor Focus
A focus on keeping things outdoors in the fresh and open-air will continue. In Florida, for example, three of the state’s largest annual fairs are planning to open in 2021 with COVID-19 related safety precautions in place. Indoor activities will be limited, and entertainment like strolling acts will be more common. Daily parades have been scratched to maintain social distancing between guests.
Thinking Outside the Box
In California, fairs across the state were canceled in 2020. But the CEO of Stream Food and Beverage thought of a way to deliver fair food to customers. The company created a fair food drive-thru where customers could get kettle corn, corn dogs, funnel cakes, cotton candy, and all of their favorites.
Ideas like the one above will help businesses keep guests intrigued through innovative ideas.
Leverage Technology
Capacity control and social distancing will remain big themes in 2021. In 2020 online booking and timed entry ticketing helped control park capacities while keeping guests informed. Guests simply visit the park website, look at available time slots, and book their time.
More Marketing
Customers need to hear from you. Keep them posted with updates on opening dates, safety measures, and more. Leverage social media, your website, and e-newsletters to let your guests know what to expect.
Smart Accounting
It’s probably wise to stay away from investing in big-ticket items and invest in streamlining your daily operations to keep guests coming in. Invest in retaining good employees and surviving the storm until the full capacity operation is possible.
More Focus on Safety
Safety will continue to be the number one focus in 2021 for guests and staff. The amusement industry has always put safety first, but with COVID-19, a new variable must be managed. Operations should continue to adhere to best practices for re-opening.
Proper Coverage is Still Important
One thing that hasn’t changed is the need for proper amusement and entertainment insurance coverage. First and foremost, safety should always be top of mind for owners and operators.
The right insurance plan will help ensure your clients are protected against risk and give you peace of mind. McGowan Allied Specialty Insurance specializes in insuring amusement and entertainment risks. Learn more.
